While the focus is elsewhere, they are busy leveraging this opportunity to make it hard for users to choose other browsers on Microsoft operating systems, which continue to dominate the PC market. It is important, however, not to forget Microsoft. “At the moment, the US DOJ and the EU are quite focused on Google, Apple and Facebook. In an analysis of Microsoft’s strategy of keeping users onboard, von Tetzchner emphasizes Microsoft’s trying to “take down the competition” using a strategy that’s not exactly the right way to go. It’s the behavior of a company openly abusing its powerful position to push people to use its inferior product, simply because it can. This is not the behavior of a confident company developing a superior browser. They even offer to pay you to use the browser via their Microsoft Rewards program. It is clear they don’t want you to use other browsers. The CEO of Vivaldi, Jon von Tetzchner, says Microsoft seems desperate in its struggle to prevent users from installing other browsers. Microsoft, on the other hand, has turned to debatable tactics in its attempt to convince users to stick with its new browser, and unsurprisingly, these aren’t received very well by competitors.
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